Cool the World is a brand created to simplify and unify the conversations about climate change.
Cool has 3 implications:
Cool: literally cool the planet down
Cool: make this issue more hip and relevant
Cool: calm people down
Our plan? Launch annual film and music competitions that will mobilize artists and educate the public. Sell Cool products that will generate funds to fortify science classrooms. The smarter we all are about this issue – the more we are empowered to do something about it.
Here’s the song that first energized this movement. In this version, it’s sung kids – those who stand to gain the most if we cool down this planet.
A Thousand Voices to Cool The World